I assume it's because the Tories don't want to be seen as taxing companies and interfering in the running of them. Also it can be construed as "we're sticking up for the peasants" come election timeSocialism is bad.
But it's OK when it's corporate socialism, subsiding these companies with taxpayers' money. Same with the £400 fuel payment, it's just a subsidy for the comapnies' profits.
On the face of it there is no sense to it at all