Obvious deflection and projection does strengthen my view to be honest.“To make matters worse, presenting corrective information to a group with firmly held beliefs can actually strengthen their view, despite the new information undermining it. New evidence creates inconsistencies in our beliefs and an associated emotional discomfort. But instead of modifying our belief we tend to invoke self-justification and even stronger dislike of opposing theories, which can make us more entrenched in our views. This has become known as the as the “boomerang effect” “